Yes I'm an Alpha Mom...And I'm tired.

Found this tidbit on the front page of the business section today in USA Today. Interesting new label for us 'modern moms'. Don't you find that businesses are always trying to put new labels on people. It drives me slightly nuts. Yes, I'm an Alpha Mom according to this article...but I'm also a tired Mom. Do they have a category for that too? Tired Mom's buy a lot too. Maybe I'll write a book on that!

Alpha Moms are educated, tech-savvy, Type A moms with a common goal: mommy excellence. She is a multitasker. She is kidcentric. She is hands-on. She may or may not work outside the home, but at home, she views motherhood as a job that can be mastered with diligent research. An Alpha Mom typically has money to spend, and — key for marketers — she is, as the label implies, a leader of the pack who influences how other moms spend. She's also wired — online 87 minutes a day, estimates ComScore Networks, an Internet market research specialist — and she spends a hefty 7% more than the typical Internet user. The impact of her purchases or what she touts can spread on the Internet far beyond her e-mail list or blog. If your product or service passes the Alpha Mom test, it's gold. That's why the nation's biggest marketers, from Procter & Gamble to General Motors to Nintendo, are focusing on this remix of the modern mom.

Here's the rest of the article.

What kind of Mom are you?
- LT